Open Marketing: API for Whatsapp

mei 15, 2020

Communication is essential in the business world. It helps businesses form a lasting relationship with their bottom line. From product updates to lead generation, it ensures the right message is delivered to the right audience at the most appropriate time.

For several decades now, email has formed the primary channel of communication in the business world. According to 99firms , there are over 3.9 billion email users worldwide, and 5.59 billion active email accounts. A majority of those users utilizes their email accounts for business and other professional purposes.

Obviously, emails are great for personal and frequent interoffice communication. They are easy to send and save companies with large customer bases a considerable amount of money. Though they are not perfect, they still help people maintain some level of privacy.

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However, as technological innovation advances, business communications are improved. As of 2015, over 50 million small businesses use Facebook Pages to connect with their customers. They use the platform to promote their products and services to various Facebook users. Some of the benefits of such actions include:

Increased brand awareness
Establishing a brand as a thought leader
Staying on top of clients’ mind
Increased lead generation
Improved sales among others

Indeed, there are huge impacts of social media on business communication. Leveraging on 2.95 billion social media users is worth it. As far as the users are becoming active on social media, businesses will continue to earn more exposure and increase their bottom line.

It is worthy to note that social media affects retail businesses as well as the brands in the manufacturing sector. It’s allowing customers to send private messages to brands and receive an instant response. With the invention of Whatsapp, communication between brands and customers is now easier.

Notable uses of Nick’s API include:

Spam proof
Customer Support
Online Payments
Promote company’s update

1. Spam Proof

With Nick’s API, a business can send relevant and important messages to the client without spamming. Once a prospect or client has agreed to receive updates from your website, app, email, SMS, or retail location, the company can easily communicate with them and get their message delivered accordingly.

2. Customer Support

Through Nick’s API, clients can always initiate a conversation with a company support team. They can ask questions from the support team regarding purchase details, delivery updates, and get an instant message.

If the API is properly configured, a brand business can seamlessly connect its existing CRM tools like SalesForce as well as live chat agents like ZenDesk to their WhatsApp Business API Client and interact with clients without hassles.

3. Online Payment

This API offers compelling capabilities to integrate WhatsApp as both communication and transaction layers. It offers brands the opportunity to process online payment, allows purchases and bookings, and also, it’s possible to have purchase invoice and bill details as an attachment through Nick’s API.

4. Promote Company's Updates

Businesses can provide their clients with shipment details.They can also send automated updates through WhatsApp business API. Also, they can notify users about upcoming events and tasks

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